Hot Wheels Goes Full Fandom for Comic-Con 2026 with KPop Demon Hunters, Stranger Things, and Top Gun Collectibles
Mattel is starting its Comic-Con 2026 rollout with Hot Wheels Comic-Con 2026 collectibles built for fans who like their pop culture parked on a shelf. The first wave, called “Fandom in the Fast Lane,” pulls from KPop Demon Hunters, Stranger Things, and Top Gun, three very different franchises tied together by die-cast vehicles, nostalgia, and display-friendly packaging. The products will launch on July 23, 2026, 9:00 am PT, and the theme is clear: Hot Wheels is leaning hard into fandom-driven collectibles.