Toys

Mattel Creations’ San Diego Comic-Con 2026 collectible lineup is coming in with the kind of oddly specific fan-service energy that tends to make convention exclusives either irresistible or easy to side-eye from a safe distance. This year’s “Pop Culture Power Picks” collection pulls from Netflix’s KPop Demon Hunters, Monster High, Jurassic World, and Masters of the Universe, with four limited collectibles that range from a 4″ chibi-style demon-hunting trio to a gym-obsessed Skeletor. The lineup will be available first at San Diego Comic-Con and online beginning Thursday, July 23.

Mattel is starting its Comic-Con 2026 rollout with Hot Wheels Comic-Con 2026 collectibles built for fans who like their pop culture parked on a shelf. The first wave, called “Fandom in the Fast Lane,” pulls from KPop Demon Hunters, Stranger Things, and Top Gun, three very different franchises tied together by die-cast vehicles, nostalgia, and display-friendly packaging. The products will launch on July 23, 2026, 9:00 am PT, and the theme is clear: Hot Wheels is leaning hard into fandom-driven collectibles.

Mattel Creations is using San Diego Comic-Con 2026 to revisit one of WWE’s strangest and most consequential pop-culture collisions with the WWE Elite 3-Pack featuring Cyndi Lauper, “Rowdy” Roddy Piper, and Captain Lou Albano. Priced at $80, the SDCC exclusive marks the first WWE action figure inspired by Lauper, whose role in the Rock ‘N’ Wrestling era helped move professional wrestling beyond arena regulars and into MTV-era living rooms. For collectors, that makes this set more than a colorful oddity. It’s a tiny, poseable reminder that the 1980s had no chill and made chaos feel oddly inevitable.