Borders’ Failures Summed up in One Sentence
Oh, Borders. They’re only a few days away from bankruptcy (so says the Wall Street Journal), and I had an experience in one of their stores today that sums up the reason fairly well. It’s not really about the exact statement, more about the history and philosophy that came with it; I walked away and immediately said, “And that’s why this company is falling apart.” I was standing by the awfully-named “Area-E”, checking out their ebook readers, when an employee approached me and began to pitch the devices. Their Cruz Tablet was broken, but the woman helping me tried very…