Will the Apple Watch 2 Kill Other Fitness Watches?
Apple had a lot of announcements yesterday, but the one that caught my attention was the new Apple Watch 2. It now includes GPS, waterproofing, and even a model cobranded with Nike, showing that Apple has the fitness market square in the crosshairs. These are all welcome improvements, but will it have an impact in the crowded fitness tracker/fitness watch market? Let’s start by eliminating one group that won’t be buying an Apple watch: the budget conscious folks have a plethora of options available to them that offer many of the same fitness benefits without the cost of the Apple…