Hyundai Genesis Coupe 3.8 Track Fights for Respect
Rodney Dangerfield based an entire stand-up career on it, singer Aretha Franklin had a big hit with it and the new Hyundai Genesis Coupe demands it: Respect. Two things might help them out here. First, get your marketing department to begin plastering every new action film with the car and second, spin a performance division off from the main corporate umbrella and give it a brand name consumers can easily pronounce. Sure, I had read the glossy newsrack reviews pitting the new Korean coupe against the latest Detroit had to offer but did not really take them seriously until I…